Adrian G. Hodgson
1021 Hamline Street
San Jose, California CA 95126
(408) 244-6811
Objective
Product Marketing Manager
Skills
Product Marketing, Channel Marketing, Document Imaging,
Optical Storage, Magneto Optical (MO), DVD, CD, 120mm, OTG Document Management Software, Fujitsu Scanners, Hewlett Packard (HP) Jukeboxes, Plasmon Jukeboxes, Distribution, VAR Channel, Materials Resource Planning (MRP), Project Manager, Oracle ApplicationsTitle
Product Marketing Manager, Product Specialist, Product Champion, Product Evangelist, Product Line Manager, Field Marketing Manager, Brand Marketing Manager
Location
Willing to relocate to San Diego area, Orange County, Los Angeles area, Sacramento area, Nevada NV, Oregon OR, Washington WA, Arizona AZ, New Mexico NM, Colorado CO, Hawaii HI
Credentials
Bachelor of Science BS, Journalism, 1991
California Polytechnic State University, San Luis Obispo (Cal Poly SLO)
Concentration in News-Editorial
Professional Experience
Senior Product Marketing Manager and Operations Manager, Oct 00 - Dec 01
Law Cypress Company, San Jose, CA
+ Researched, identified and launched new vendors and products to complement existing product lines. Formulated and implemented Law Cypress President's Club for top-producing salespeople. Determined sales and marketing strategies for new and existing vendors to maximize sales volume and profitability.
+ Created and maintained electronic price lists for Hewlett Packard, Plasmon, Fujitsu, Bakbone Software, OTG Software, Maxoptix, Kubota, Optisys, Pegasus and PoINT Software.
+ Managed, and developed FY2002 budget for, Purchasing, Logistics, Inventory Control, Customer Service and RMA departments. Coordinated activities across related departments.
+ Kept inventory levels in line with monthly run rates. Kept finished goods inventory level at fewer than 30 days for 14 consecutive months. Reduced used inventory from $300,000 to less than $50,000 in nine months.
+ Kept customer RMA levels in line with company goals and operating expenses. Reduced returns as a percentage of sales from 10% to 4% in a 13-month period.
+ Coordinated stock rotations and product returns to vendors.
+ Resolved escalated customer service issues relating to returns.
+ Continued Product Marketing Manager duties, as outlined below.
Product Marketing Manager, Sep 98 - Oct 00
Law Cypress Company, San Jose, CA
+ Managed relationships with imaging and storage hardware and software manufacturers.
+ Technologies handled included magneto optical storage, CD and DVD storage, tape storage, storage management software, document scanners and imaging workflow software.
+ Designed and implemented marketing programs for HP, Fujitsu and Plasmon products, which led to the company exceeding its sales goals for those products for 31 consecutive months, 20 consecutive months and 18 consecutive months, respectively.
+ Communicated product news through training and correspondence to sales and marketing departments.
+ Assisted sales force and customers with pre-sales and post-sales technical questions.
+ Served as Project Manager for conversion of MRP database to Oracle Applications.
+ Managed Order Entry module conversion and installation, and worked with VP of Operations and independent consultants to tailor the module. Met aggressive "go live" deadline in 1999.
+ Wrote company's user manual for Order Entry module.
National Accounts Support Representative, Feb 96 - Aug 98
Law Cypress Company, San Jose, CA
+ Designed complete imaging and mass storage systems for large corporations in the insurance, medical, automotive, government, consulting and financial industries.
+ Configured servers and workstations for imaging and mass storage systems.
+ Supported outside sales representatives with technical product information.
+ Worked directly with customers in an account management function to resolve technical problems, manage RMAs and handle other issues.
+ Edited company's business plan in 1998, after acquisition of a solutions provider.
+ Implemented tracking system for all National Accounts orders.
Purchasing Agent, Aug 95 - Feb 96
Law Cypress Company, San Jose, CA
Owned responsibility for 20 manufacturers. Determined and maintained stock levels, including ordering and stock rotations. Interfaced with Product Marketing Managers, reported on status, recommendations and run rates. Worked with HP and Compaq as a buyer to negotiate best prices.
Customer Service and RMA Representative, May 94 - Aug 95
Law Cypress Company, San Jose, CA
Duties included processing customer requests for returning merchandise. This included interfacing with customers and vendors, issuing and tracking return authorizations, and developing and streamlining procedures to maximize the department's efficiency. Other responsibilities included daily interaction with sales, accounting and technical support departments concerning customer issues, compilation and production of monthly reports and employee training.
Computer Applications
Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Microsoft Exchange, Oracle Applications v11.0.3 (Order Entry Super User), OTG DiskXtender, OTG ApplicationXtender, OTG ColdXtender, sales and accounting software such as BISS and ACT